Excellence through focus, application and coaching

Who We Are

We are a group of like-minded, independent-thinking coaches. As Executive Coaching Associates we bring together our insight and wide-ranging experience to offer you high impact, resilient coaching services.

We are not your run of the mill group, because of:

  • The diversity of our professional backgrounds in public private and not for profit sectors at national and international level
  • The depth of our lived experience – we have worked in most aspects of organisational activity and acquired our fair share of stars and scars along the way
  • The breadth and depth of our professional knowledge and skills at executive and board levels in a wide variety of industries and professional environments
  • The way we think – independent, innovative and willing to explore different paths
  • The way we engage, working independently or in collaboration to secure the best outcome for our clients

What We Help With

We help you make a tangible difference in a challenging and uncertain world. We work with organisations, leaders/Leadership Teams, SMEs, Founders, Entrepreneurs, Charities and NEDs.
As a group, we can readily scale our services from one-off individual sessions to organisation-level coaching programmes.

Our Values

We embrace approachable professionalismall the standards clients should expect but without stuffiness or unnecessary jargon, making a tangible difference through pragmatic wisdomwe tailor relevant theory, knowledge and experience to your specific need in a high integrity coaching relationship.

Our People


Karla is an accredited ICF PCC coach with an interdisciplinary PhD on Loyalty and a background in learning innovation. She led strategic change projects on transition pedagogy and inclusive curricula. As a versatile coach she supports individuals and teams through transformation and change by empowering them to trust their capabilities in creating innovative and sustainable solutions.


Al Ritchie of Executive Coaching Associates

Al's background includes executive, non-executive and project director roles in FinTech, related sectors and start-ups. In a changing world we all have to change and adapt, innovate and transform. Al works with individuals and teams in developing trust, leadership and understanding so they can create sustainable solutions that work.


Ian Farrington ofExecutive Coaching Associates

Over 35 years, Ian has operated in public, private and not for profit sectors, focused on strategy and transformation. He understands the opportunities and challenges of organisational dynamics. While Ian typically works with those at a career crossroads, his particular interests are talent development, leadership, better decision making and strategy.


Bernie has a 25+ year background in brand communications and has operated both in-house and as an independent consultant across multiple sectors and organisations. She is an executive and transformational coach, coach supervisor and NLP Master Practitioner. Bernie’s coaching interest is in executive and team coaching as well as coaching supervision.


Ann-Kathrin Baumgardt of Executive Coaching Associates

With a broad senior business background, Ann-Kathrin understands the challenges people and businesses face across functions and levels, having gone through impactful transitions herself. She supports her clients by helping them unlock their potential and elevate their leadership skills to ensure success in ever-changing environments.


Text to follow.


Andrea is an EMCC accredited coach who works with Senior Professionals and Executive Leaders, predominantly in the public sector & has a specialist interest in clinical and workforce development. Andrea works with individuals and teams to facilitate impactful conversations, create the time to think and enable insights to emerge.


Image to follow

Text to follow

Our Standards

Fundamental to all our work are our core values and standards.

All associates:

  • practise person-centred coaching in the knowledge that clients have in them already everything they need to achieve their goals
  • maintain the highest professional and ethical standards.
  • have post graduate training in executive coaching
  • comply with the Association for Coaching (AC) Code of Ethics and Practice
  • hold membership of an appropriate professional body
  • invest in continuing professional development
  • practise what we call Approachable Professionalism; all the standards clients should expect but without the stuffiness or unnecessary jargon.

Information & Documents

executive coaching for NEDs, executives, entrepreneurs and senior managers

There are two documents we suggest you read to help understand our approach and how we work.

The first is the Association for Coaching's Code of Conduct / Global Code of Ethics. You can read it here.

The second is our document: Contact to Contract to Coaching. This document outlines how we work together with you to minimise contracting effort for you whilst enabling an early start to the coaching itself. It's an example of our Approachable Professionalism: click here to download the PDF.


Thanks for your interest in Executive Coaching Associates.

Please contact us via email on info@executivecoachingassociates.co.uk or by completing the form below.

We will get back to you as soon as we can.

executive coaching for NEDs, executives, entrepreneurs and senior managers